A Compliance Guide for Your Business

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Do You Remember the Can Spam Act . . . you should stay compliant!

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

What does it all Mean?

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

What Can You Do:

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

Top tips:

  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

Or: Use Social Media instead, and avoid all the rules!

Networking & Workshops:

Youtube Search Marketing Webinar

Youtube Search Marketing Webinar

Take the Youtube Advertising Webinar

Now you can take the Youtube Marketing Class as a Webinar! Learn how to use Youtube for Organic and Paid Search Marketing! Learn to drive traffic for pennies a click!! Take the class in a fun 22 minute webinar and get all the details you need to get found with Youtube!

Webinar Price: $ 10.00

Class Price: $ 19.95

Next Classes at the Schenectady Chamber will be in June!! Dates to follow!

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