What to Do Now? 

Has your site lost visibility? Are you aware of how all the new changes on Google in 2017 have effected both your paid and organic placements?
If you have seen a decrease in site traffic, you are not alone. The April Google Shift gave preference to heavier traffic sites. Today to get found you need to update your SEO for a niche target or get a budget for paid ads together and buy your traffic.
Do a simple search on Google as if you were a customer looking for your products or services – if you see a lot of big box stores on page 1, do not be discouraged. You need to go after longer tailed keywords for organic placements.
For Google Adwords customers, cut back your keywords list to only the most profitable terms and put more of your budget into remarketing ads, at appx 10% of the cost per click – your budget will go a lot farther and you can target your site visitors and visitors with similar search habits. This will help you pull in the additional traffic that you may have lost with the April and September Google Shifts.


 Free website evaluations and recommendations for getting your business website ready to meed consumer demands!
Need help or have questions? Just ask! 
Darcy/Office: 518.872.1707
Text/Cell: 518.366.1707

Dec 6th 12pm-1:30pm
Holiday/Charity Lunch & Silent Auction 
Joseph E. Zaloga American Legion Post #1520
4 Everett Rd, Albany, NY 12205
Hosted by your Albany Rotarians
Admission: $25 includes Hot Lunch Buffet and all the fun you can handle in a lunch hour!
Walk-ins Welcome! Raffle Prizes Welcome!

Dec 12th 

Up the Biz Holiday Lunch at:
611 Troy Schenectady Road, Latham 12110
Lunch is Hibatchi or Sushi, separate checks
AMA Breakfast Brief at Wired
Wed, December 13, 2017
7:45a-8:45a Neworking and Speaker
Topic: Creating Killer Content for Viral Marketing
@ Wired Coffee and Bagel
652 Albany Shaker Road
Albany, NY 12211
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*Newsletters usually go out the first week of the month
If you would like to schedule an appointment to review your website just let me know! I am here to help you! Web consults are provided at no charge.

Have a great day and enjoy the sunshine!