July 2016 Newsletter

Darcy's Blog

The Micro Moment!
When is your prospect having that “A-Ha” moment?

Knowing when your customers are looking for your products and services is half the battle! Are they finding you on Google Plus? In Search Results? Are they being referred in from other websites, directories or business listings (Like Yelp or Topix)?
Learn about your best prospect, what time of day and what kind of device are they using? For many businesses the search time frame and device choice can be dramatically different! Use your analytics to determine when/where/how your visitors are finding your business! Look at referring sites, social referrals and check your busy traffic dayparts so you know when to place your advertising. Knowing which advertising is working and when is a big step towards getting the most out of your ad budget!
Step one to finding out your customer’s behavior is just a simple review of your Google Analytics away! If you do not have Google Analytics installed you need to do that so you can track your success.
Most analytics set ups take less than 15 minutes, if you need help, just ask! Happy to help you track!
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Consultations are free, ask us to review your website on all devices and we will give you the options for enhancing your users’ experience. Your site may do the job on desktop, but if it is failing mobile visitors, it is time for a change, redesign or app to make mobile visitors happy!
Need help or have questions? Just ask!
Darcy’s cell: 518.366.1707

Upcoming Events & Networking

Google Partners Connect

Live Interactive Sessions
07-12-2016
at Manfred RELC, Latham
Google Interactive Marketing Seminars on July 12th 2016
Manfred RELC in Latham
9:30am Registration/Networking
10am Google Marketing with Google Pragya
10:45am Google Adwords with Darcy Knapp
or

1:30pm Registration/Networking

2pm Google Marketing with Google Pragya
2:45pm Google Adwords with Darcy Knapp
Celebrate Christmas in July!
Please bring a new unwrapped toy or book for Parson’s 2016 Holiday Toy Drive! Coats can be gently worn or new, gloves & hats needed too!
Classes are free, all donations are welcome!
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**Next Google Classes
on Tuesday 08/09/2016
at the Schenectady Chamber
306 State Street, Schenectady, NY 12305
10a & 2p Sessions
Tickets are free on Eventbrite:

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Up The Biz Lunch at Lucky Strike in Crossgates Mall
Featured Speaker:
Andy Heck of Alpin Haus
Adventure in the Workplace.

WHEN:

Tuesday, July 12, 2016
From 11:45 AM to 1:30 PM
WHERE:
31 Lafayette Street
Schenectady, NY 12305
Cost: $0 for Networking
Lunch is on your own check
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Run the Ridge July 9, 2016
WAVES AT 8:45, 10:00 AND 11:00

OUR EASTER SEALS COMPASSION WALK AT 12:00
THE FAMILY FUN RUN AT 1:00

Maple Ski Ridge
2725 Mariaville Road
Schenectady, NY 12306

518-381-4700

Ridge Cross
Come Join the Fun!
Schenecatdy, NY
Sun Jul 10, 2016

https://www.bikereg.com/ridgecross
Schenecatdy, NY, Sun Jul 10, 2016

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Want to see your event here?
Send your info and we will try to include your event!
*Newsletters usually go out the first week of the month
If you would like to schedule an appointment to review your website just let me know! I am here to help you! Web consults are provided at no charge.


Have a great day and enjoy the sunshine!

Darcy:)