According to Google: “In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new, or get something accomplished. Connecting the dots across these micro-moments is necessary for marketers to tell a single story across devices, channels, and formats.”
“Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers.”
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