September 2021 Newsletter

Welcome Fall & Back to School!

TOP SEO TRENDS in 2021

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website.

There are an estimated 3.5B searches on Google Daily!
#1 result in Google’s organic search result gets an average Click Trough Rate of 31.7%.

Top Factors:

Core Web Vitals: measuring user experience: Load time, Interactivity, and Visual Stability. Might be time to upgrade your hosting!
Google’s BERT: (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and natural language processing (NLP). Google is the big dog, make sure to throw bones, upgrade your site and your content!
Keyword research: More than 50% of searches are zero-click searches. Users get the answer from Google, Google Maps, Search Results pages and never continue to click.
Original content: Great content plays a crucial role in SEO and ranking, original content that is keyword driven can be a source for new traffic and potential customers.
Voice search: More than 27% of the entire global population is using voice search. Provide the answers to their queries and win new customers!

The next Albany Job Fair Dates:
Oct 6th 2021 & April 13th, July 13th, Oct 5th 2022
See you there!

Reserve Your Table

**ONLY 1 Table Available at this time for 10/06/21**
The Albany Job Fair can host up to 74 recruiters.
*October 6th’s event has very limited available space*
Weather permitting there maybe be addition tables outside available.
www.AlbanyJobFair.com

Time to SAVE!

Get your energy bills audited. EGS’s successful model for Forensic Bill Auditing has recovered thousands of dollars for businesses just like yours!

EGS works on your behalf (and on a contingency basis) with no risk or cost to you if no errors are found in your billing. Learn more!

EGS can review your Utilities (Electric, Natural Gas, Third-Party Suppliers) and your Telecom (Local & Long-Distance, Satellite, Cable, Wireless, Internet) and help you save! Learn more!

Are You Ready?

Look at your online marketing strategy and your website. . . It may be time to make adjustments for the current search environment. Free analysis and recommendations are always just a phone call or click away!

If you would like to schedule an appointment: Initial 30 minute consults (calls or zooms) are offered at no charge. You can determine if we are a good fit for your needs and we can propose a solution to meet your goals.

Enjoy the sunshine!
Darcy Knapp, MBA

Office: 518.872.1707 Text: 518.366.1707
[email protected]